Joe Edelman – The Art of Seeing

We all want to make great photographs. Yet our best efforts often fall short of our aspirations. We followed the rules, we lit it right, we exposed it right, posed it right, composed it right, processed it right…but too often something is missing. The image just doesn’t have the impact that we had hoped for.

This is a fun and thought-provoking talk that will explain the science behind “seeing” and why humans are so bad at seeing details. Using a combination of science, psychology, art, and humor, Joe will demonstrate how personal perspective and attention to detail, as opposed to RULES, will separate the good from the great.

The presentation includes videos as well as a demonstration that will show how you can dramatically improve your photographs, whatever the subject matter, by improving your ability to “see.”

What you will learn:

Why is it so hard to “see” all the details in real-time? We will look at the science behind why humans struggle with details.

  • How to take great photographs without paying attention to RULES.
  • The importance of FAILURE to improving as a photographer.
  • Joe’s TOP 18 TIPS for improving your ability to “SEE”.
  • … and much more!

    About Joe Edelman

    Joe Edelman is an award-winning Olympus Visionary photographer, photo educator and the host of The TOGCHAT Photography Podcast.

    His educational mission: “To help photographers to develop a solid understanding of the HOWS and WHYS behind creating great photographs.”

    He takes great pride in sharing his experience to motivate and educate new and experienced photographers all over the world via his popular YouTube Channel ( which boasts over 174,000 subscribers. His weekly TOGCHAT Livestream and photography podcast is viewed or listened to in over 100 countries.

    Joe has also earned a reputation as a lively and popular presenter at photography conferences and is frequently featured on the major photography news websites and podcasts.

    Joe’s career has spanned five decades, from his start as a newspaper photojournalist to his work today photographing all types of people. His work has been published internationally in magazines like Maxim, Cosmopolitan, Get Fit, and Shape to name but a few. He has been called upon to complete assignments for both the New York Times and The Los Angeles Times and has serviced commercial advertising clients from all over the United States.


    Nov 08 2021


    7:30 pm - 9:00 pm




    Zoom Meeting

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